BY John Lennon, both at and you could read pickups: 'GIBSON USA P90', but you aren't warned that the pickups are 'Epiphone USA EP90', EVEN when they are 'made by' Gibson for THIS specific model, they are NOT the REAL DEAL 'GIBSON USA P90' pickups you expected. If you look at the specs for the EPIPHONE CASINO INSP. I think the customer most be respected when a promotion is made and satisfy what is listed on the specs with no 'between the lines'. Limited Edition Made in Usa Mid-60s Kalamazoo tooling specs Body wood: 5-layer maple/birch ply Spruce Top contour bracing, Original spacing, and depths One. The same motivation makes someone to be identified with an specific sound, band, history, etc. So if something it's labeled 'Gibson USA' isn't the same as labeled 'BY Gibson USA' or 'Epiphone USA' or 'Epibphone China', this label is the motivation for many guitar players, from begginers to professionals, to chose where their money is wasted ON. But it's supposed that Gibson was a pionner in construction acustic and electric guitars as their hardware and pickups, and have auspiced many of the legends of blues and rock 'n roll. I also respect Gibson users as Fender or Epiphone or whatever brand of guitar you play with. I respect your choice, but what you prefer isn't always what you paid for.